Custom Collaboration Totes
FPW produced 210 custom-branded totes for Lululemon’s global collaboration with Charli XCX. The project included embroidered KICK branding and a range of pink color options developed to complement the campaign’s visual direction. With a quick turnaround, the focus was on getting the details right while bringing the collaboration to life through custom merchandise.
PROJECT HIGHLIGHTS
- Rush Production: Produced 210 custom totes on an accelerated timeline.
- Custom Embroidery: Applied embroidered Lululemon branding for a premium finish.
- Global Collaboration: Supported a high-profile celebrity partnership with Charli XCX.
- Custom Color Development: Presented color options inspired by the initial bubblegum pink direction.
Additional Projects
A closer look at the custom work, creative collaborations, and specialized solutions we bring to life
The FPW Difference
FPW Media is your fully integrated marketing partner. We make the impossible possible on a daily basis for our incredible clients. Our unique company structure allows us to perform all of our services in house with a critical eye for consistency and detail. From start to finish we are able to ensure the goals of our clients executed without compromise. If you can dream it, we can make it reality.