85th Anniversary Merchandise Campaign
To celebrate Papé Group’s 85th anniversary, FPW developed and executed a company-wide employee merchandise campaign reaching 5,700 employees across 320 locations. Each kit was personalized with employee-specific details, including names, sizes, and job titles, with merchandise selections customized to regional markets and climates.
From creative development and custom branding to production, kitting, and nationwide shipping, FPW managed the details behind an 11-month campaign designed to make every employee feel part of the celebration.
PROJECT HIGHLIGHTS
- 5,700 Personalized Kits: Custom employee kits with individual names, sizes, and details.
- 320 Locations: Coordinated distribution across Papé locations nationwide.
- Regional Customization: Merchandise tailored to geographic markets and local climates.
- Creative & Production: Anniversary logo development, product specifications, samples, and custom branding.
- Kitting & Fulfillment: Managed production, assembly, inventory, and approximately 300 shipments.
- Tour Coordination: Timed pallet deliveries to support anniversary tour stops and employee events.
- Employee Support: Coordinated with HR on rosters, new hires, and backfill inventory.
- 100% Delivery: Every employee received their kit with no missed deliveries.
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The FPW Difference
FPW Media is your fully integrated marketing partner. We make the impossible possible on a daily basis for our incredible clients. Our unique company structure allows us to perform all of our services in house with a critical eye for consistency and detail. From start to finish we are able to ensure the goals of our clients executed without compromise. If you can dream it, we can make it reality.