Lionhearted Film
Safariland Group
FPW Media was invited to collaborate with Safariland Group in a visual-arts-based initiative to address and reduce the saddening quantity of veteran suicides that occur after these individuals exit the military. This project was conceived and commissioned by Safariland with the sole purpose of providing a space in which to celebrate the stories of combat veterans from the recent Iraq and Afghanistan wars.
THE SCOPE
- Traveled across the U.S. to conduct and film interviews with 22 featured veterans
- Captured photography of 22 featured veterans
- Co-directed and co- produced the overall film
- Deployed the completed feature film across website (lionheartedfilm. com), YouTube, and Facebook
- Created graphics for use across social media
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Services Used
THE RESULTS
FPW Media coordinated the film’s launch date with a variety of celebrity and news outlets, including philanthropist and author Tony Robbins (who shared the film via his social media account), American mixed martial artist Tito Ortiz, and the Robb Report. The film received over 279,854 views across YouTube and Facebook as well as more than 1 million views on Instagram.
In conjunction with the release of the Lionhearted film and website, a 6-foot-long, 350-pound, red, white, and blue mosaic flag was unveiled at the National Veterans Art Museum in Chicago on Veterans Day, 2018, where it will enjoy permanent residence. This piece visually depicted stories of the 22 veterans featured in the film. The film also received a mention in the Chicago Tribune in a piece about the accompanying art project.
The FPW Difference
FPW Media is your fully integrated marketing partner. We make the impossible possible on a daily basis for our incredible clients. Our unique company structure allows us to perform all of our services in house with a critical eye for consistency and detail. From start to finish we are able to ensure the goals of our clients executed without compromise. If you can dream it, we can make it reality.