Tech Recruiting Campaign
Papé
When the Papé Group made a major push in 2023 to recruit technicians for its operating companies, FPW Media was immediately called upon to create long-form and advertising versions of a tech recruiting video for use across social media, YouTube, and paid advertising campaigns.
Papé has a footprint across the West and needed to tailor its messaging to diverse demographics. FPW Media developed multiple versions of the creative, customizing each to reach specific audiences through shoots in multiple states.
THE SCOPE
- Phase One: Pre Production FPW Media handled all aspects of pre production including extensive casting calls in multiple states. In addition, FPW conducted research on and secured all locations for the shoot in multiple states.
- Phase Two: Production FPW Media filmed the Tech Recruiting spot over 5 days in multiple states throughout the West. Production was held in multiple Air BnB’s as well as customer locations.
- Phase Three: Post Production FPW Media handled all post production in house between 4 editors and 2 VFX artists.
THE PROCESS
- Pre-Production: Research, treatment and storyboard conceptualization, scripting, casting, and location scouting.
- Production: Filmed in 8K and 6K on RED Digital Cinema cameras and in 5K on DJI Cinema Drones.
- Production: Filmed across four states in the West: Washington, Oregon, California, and Hawaii.
- Copywriting: Scripts for the tech recruiting videos were written in-house at FPW Media.
- Post-Production: More than 80 hours of video editing, VFX, and audio mastering.
UNIQUE ASPECTS
- Pre-Production: Research, treatment & storyboard conceptualization, scripting, casting, and location scouting
- Production: Filmed in 8 & 6K on RED Digital Cinema cameras and 5K on DJI Cinema Drones.
- Production: Filmed across 4 states in the West: Washington Oregon, California, and Hawaii.
- Copywriting: The scripts for the Tech Recruiting Videos were written in house at FPW Media
- Post Production: 80+ hours of Video Editing, VFX, and Audio Mastering
Brand
Services
Services Used
THE RESULTS
FPW Media delivered multiple high-quality commercials for use across Papé’s regional footprint. In 2023, the campaign generated nearly 3 million impressions through connected TV (CTV) advertising
The FPW Difference
FPW Media is your fully integrated marketing partner. We make the impossible possible on a daily basis for our incredible clients. Our unique company structure allows us to perform all of our services in house with a critical eye for consistency and detail. From start to finish we are able to ensure the goals of our clients executed without compromise. If you can dream it, we can make it reality.