Communication Strategy
OneH2
FPW partnered with OneH2 to communicate their business model and Channel Partner program through a narrative video. OneH2 has unique positioning within the hydrogen fuel market, and it was critical to communicate this messaging effectively to their investors and end-users. FPW Media’s goal was to create a visually engaging story that communicates their business model and highlights their unique product offerings.
THE SCOPE
Phase One: Strategy and Research
- Market research including demographics, customer behavior, segmentation, competitors strengths and weaknesses, industry benchmarks and success metrics important to establish the online profile of the venerable Northwest business.
Phase Two: Website Build
- Web development of a multi page website that weaved together their established visual elements and other foundational pieces developed in phase one.
Phase Three: Launch & Promotion
- Development of a strategic plan for promotion and launch of the website including coordinating messaging, channels and distribution tactics along with ensuring all efforts were tied to a measurable metric.
Phase Four: Post-Production
- FPW Media handled all post production in-house between 3 editors and 2 VFX artists
- Animated graphics were produced to maintain engagement throughout the video
- Voice-over and interviews were strategically placed to create a full story
Phase Five: Integration
- With a finalized video and script, FPW Media created additional assets from this narrative video and integrated its messaging throughout OneH2’s website and social media
- The website grew from the original 5-pages to 20+ pages, featuring OneH2’s business model, Channel Partner program, and individual product offerings
- Graphic design elements were created to further communicate their business model compared to its competitors
Brand
Services
Services Used
UNIQUE ASPECTS
- From storyboard to implementation, FPW Media created video assets, graphics, one sheets, and implemented new pages to OneH2’s website
- The narrative video served as OneH2’s brand positioning, effectively telling the story across multiple channels
- FPW Media captured film across several locations, ensuring the whole business model was effectively communicated
- Two versions of the video were created, allowing the messaging to be shared as new products and partners were released
The FPW Difference
FPW Media is your fully integrated marketing partner. We make the impossible possible on a daily basis for our incredible clients. Our unique company structure allows us to perform all of our services in house with a critical eye for consistency and detail. From start to finish we are able to ensure the goals of our clients executed without compromise. If you can dream it, we can make it reality.