Folder & Folder Inserts
Olsson Industrial Electric
FPW Media partnered with Olsson Industrial Electric to create professional presentation folders and inserts that accurately represent their capabilities and expertise. This project aimed to enhance Olsson’s brand presence and provide comprehensive information to potential clients and stakeholders through well-designed marketing materials.
THE SCOPE
- Create a cohesive and professional folder design that reflects Olsson Industrial Electric’s brand and values.
- Develop detailed folder inserts that provide in-depth information about Olsson’s services, expertise, and certifications.
- Ensure the marketing materials are visually appealing and effectively communicate Olsson’s capabilities to potential clients.
THE PROCESS
- Research and Planning: Conducted meetings with Olsson Industrial Electric to understand their brand, target audience, and key messages. Identified the essential information to be included in the folder inserts, covering various services offered by Olsson.
- Design and Development: Created multiple design options for the presentation folders, ensuring alignment with Olsson’s brand identity. Developed visually appealing and informative inserts, detailing Olsson’s capabilities in electrical construction, engineering, and control systems.
- Content Creation: Drafted concise and impactful content for each insert, highlighting Olsson’s expertise, certifications, and project experience. Ensured the technical details were accurate and clearly presented to showcase Olsson’s proficiency in the industry.
- Proofing and Approval: Shared proofs of the folder designs and inserts with Olsson for review and feedback. Incorporated any requested changes and obtained final approval before proceeding with production.
Services Used
THE RESULTS
FPW Media successfully delivered a project that met Olsson Industrial Electric’s needs for professional and informative marketing materials. The presentation folders and inserts not only enhanced Olsson’s brand image but also effectively communicated their expertise and services to potential clients.





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