Travis Scott Astroworld Air Max
Nike
In 2021, FPW Media was brought in as a fabrication partner for the Travis Scott x Nike Air Max 1 Cactus Jack release tied to the Astroworld in Houston, Texas. The installation was built inside Space Village, Travis Scott’s year-round retail shop, and was developed as a temporary Nike pop-up environment for the limited product release.
THE SCOPE
- Experiential retail fabrication
- National brand product launch support
- Pop-up retail environment production
- Production engineering
- Branded wall and panel fabrication
- Product display fabrication
- Lighting integration
- Rapid travel installation
- Emergency teardown
TECHNICAL SCOPE
- FPW was selected as a fabrication partner for Nike on a nationally visible product launch tied to one of the most anticipated sneaker releases of the year.
- The project required high-end experiential retail fabrication under a three-week total timeline from first contact to completed installation.
- The installation scope was added only 72 hours before launch, requiring FPW to mobilize crew, tools, materials, freight, and travel within 24 hours.
- All people and materials were flown to Houston through airlines and air cargo to meet the compressed launch schedule.
- The installation had to be built inside an existing premium retail environment without damaging floors, walls, ceilings, or finished surfaces.
- Thousands of people were already lined up for the first-come, first-served product release, adding pressure to complete the space on time and to launch quality.
- After the event was cancelled due to an incident, FPW handled the emergency teardown in less than 24 hours.
Services Used
THE RESULTS
FPW completed the Nike pop-up installation at Space Village before the scheduled product launch, despite the accelerated timeline and late addition of the on-site installation scope. The project was successfully executed from a production and installation standpoint, with the client recognizing the quality, speed, and overall execution of the build. Although the broader launch weekend was cancelled following an incident, the installation demonstrated FPW’s ability to support exclusive national brand launches with rapid-response experiential fabrication, travel installation, high-finish retail execution, and clean removal in sensitive environments.
The FPW Difference
FPW Media is your fully integrated marketing partner. We make the impossible possible on a daily basis for our incredible clients. Our unique company structure allows us to perform all of our services in house with a critical eye for consistency and detail. From start to finish we are able to ensure the goals of our clients executed without compromise. If you can dream it, we can make it reality.