Power Plant Management Digital Ad Campaign
NAES
NAES, the largest independent services provider in the power generation industry, supports more than 50,000 MW of generation capacity and employs over 4,000 professionals across a family of companies. With deep expertise in operations, maintenance, fabrication, grid management, regulatory compliance, and technical services, NAES is committed to optimizing the performance of energy facilities worldwide—spanning both traditional and renewable resources.
NAES engaged FPW Media to concept, design, and execute a comprehensive 360º digital advertising campaign focused on promoting its Power Plant Life Management services. The initiative aimed to spotlight the depth and breadth of NAES’ capabilities in extending the performance, safety, and operational life of energy assets, while reaching and educating key decision-makers across the energy sector.
THE SCOPE
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- Landing page development
- Digital ads
- White paper creation
- Video production
- Infographic design
UNIQUE ASPECTS
This campaign incorporated work from each of FPW’s departments. It required strong communication across our team to coordinate each element and ensure the branding and style remained consistent throughout all deliverables.
Brand
Services Used
THE RESULTS
This multifaceted campaign increased brand exposure to key decision-makers through targeted Account Based Marketing (ABM) and generated over 200 highly qualified leads in a field in which new contract values are often valued at over $100,000,000.
The FPW Difference
FPW Media is your fully integrated marketing partner. We make the impossible possible on a daily basis for our incredible clients. Our unique company structure allows us to perform all of our services in house with a critical eye for consistency and detail. From start to finish we are able to ensure the goals of our clients executed without compromise. If you can dream it, we can make it reality.