Duty Holster Product Launch
Mission First Tactical (MFT)
Mission First Tactical launched its Duty Holster with a targeted B2B campaign designed to build product awareness and generate purchase interest among law enforcement agencies. FPW Media developed an integrated marketing strategy combining direct outreach, industry partnerships, specialized sales materials, and a tailored digital experience to reach agency decision-makers and support agency-level purchasing.
THE SCOPE
- B2B Campaign Strategy & Outreach
- Creative Development & Sales Enablement
- Product Photography & Video Production
- Digital Experience & Product Page Optimization
- Industry Advertising & Partnerships
- Email Marketing & Social Media Campaigns
TECHNICAL SCOPE
- B2B Campaign Strategy: Developed targeted direct-mail campaigns, agency inquiry forms, and law enforcement influencer outreach to generate qualified leads and encourage agency-level purchasing.
- Creative Production: Produced dedicated product photography, video content, a product one-sheet, a tri-fold brochure, and a press release to support the Duty Holster launch.
- Web Experience: Created a net new Product Page design specifically for a more in-depth Customer experience for the Duty holster. We additionally implemented custom backend pricing configurations to support agency purchasing and custom products.
- Digital Marketing & Advertising: Executed targeted advertising placements across Soldier Systems, NTOA, and Officer, alongside email and social media campaigns to reach relevant industry audiences.
UNIQUE ASPECTS
- B2B-Focused Product Launch: Extended the campaign beyond traditional consumer marketing to engage law enforcement agencies and institutional buyers.
- Integrated Sales Enablement: Combined specialized sales collateral, direct outreach, industry advertising, and digital touchpoints into a cohesive product launch strategy.
- Agency-Level Lead Generation: Generated more than 50 formal agency requests, creating a direct pipeline of interest from potential agency buyers.
Services
Tags
Agency Outreach, B2B Marketing, Digital Advertising, Duty Holster, Ecommerce Strategy, Email Marketing, Industry Partnerships, Law Enforcement, Lead Generation, MFT, Mission First Tactical, Print Collateral, Product Launch, Product Page Design, Product Photography, Product Video, Sales Enablement, Social Media Campaign
Services Used
THE RESULTS
The campaign generated more than 50 formal agency requests, creating a direct pipeline of interest from potential agency buyers. By combining targeted outreach, industry-specific advertising, sales collateral, and a tailored digital experience, MFT expanded its reach beyond individual consumers to engage law enforcement organizations and support agency-level purchasing decisions.
The FPW Difference
FPW Media is your fully integrated marketing partner. We make the impossible possible on a daily basis for our incredible clients. Our unique company structure allows us to perform all of our services in house with a critical eye for consistency and detail. From start to finish we are able to ensure the goals of our clients executed without compromise. If you can dream it, we can make it reality.