Nonprofit Fundraising Video
Huddle Up
FPW Media partnered with nonprofit organization Huddle Up to create a high-impact fundraising campaign for the Rich Schwab Memorial Field at Maple Elementary.
FPW was tasked with telling a compelling story that would inspire donor action, resulting in an emotionally resonant short film highlighting the voices of students and teachers, underscoring the importance of equitable access to school facilities for under-resourced communities. The film debuted at a community fundraising event, supported by custom event collateral – including invitations, event signage, and still photography – that reinforced the cause’s urgency and impact.
THE SCOPE
- Concept Development
- Campaign Strategy & Messaging
- Video & Audio Production
- On-Site Photography
- Copywriting & Editing
- Event Collateral Design (invitations, signage, supporting creative)
- Public Engagement Support
TECHNICAL SCOPE
- Pre-Production: Developed storyboards, planned interviews, and conducted location scouting to capture authentic narratives from the Maple Elementary community.
- Production: Filmed interviews with students, teachers, and community members alongside environmental and action footage to capture the school’s need for improved facilities.
- Post-Production: Edited the footage into a short, emotionally engaging fundraising film, complete with music scoring, audio mastering, and color grading.
- Event Support: Designed and produced custom invitations, event signage, and branded materials to create a cohesive and professional presence at the fundraising event.
- Photography: Captured event imagery for promotional use and post-event donor outreach.
UNIQUE ASPECTS
- Partnership between FPW Media and Huddle Up combined nonprofit mission-driven storytelling with professional creative execution.
- Complete creative freedom allowed FPW to craft an deeply emotional narrative that inspired donors and galvanized community support.
- Integrated creative strategy across video, print, and event experience for maximum impact.
Brand
Services
Services Used
THE RESULTS
The campaign’s centerpiece—a moving short film—premiered at a one-night fundraising event where attendees responded with overwhelming generosity. More than $100,000 was raised that evening alone, with total contributions surpassing $200,000. The success of this initiative not only funded the Rich Schwab Memorial Field but also strengthened community bonds and underscored the power of strategic storytelling in driving tangible outcomes.
The FPW Difference
FPW Media is your fully integrated marketing partner. We make the impossible possible on a daily basis for our incredible clients. Our unique company structure allows us to perform all of our services in house with a critical eye for consistency and detail. From start to finish we are able to ensure the goals of our clients executed without compromise. If you can dream it, we can make it reality.