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Website Development

Kryptek

Kryptek enlisted FPW to redo their website and transition them to Shopify Plus, as their previous site felt outdated and wasn’t converting like they hoped. We created and executed a comprehensive plan that resulted in a beautiful, clean, functional ecommerce website with custom product options.

THE SCOPE

 

  • Phase One: Brand Identity Creation: Market research including demographics, customer behavior, segmentation, competitors’ strengths and weaknesses. industry benchmarks
    and success metrics important to establish the online profile of the venerable Northwest business.
  • Phase Two: Website Build: Web development of an ecommerce website that enhanced functionality, user experience, and conversion performance
  • Phase Three: Launch, Promotion & Digital Advertising: Development of a strategic plan for promotion and launch of the website including coordinating messaging, channels and distribution tactics along with ensuring all efforts were tied to a measurable metric. Google Shopping ads were created & deployed to great success.

TECHNICAL SCOPE

 

    • Strategy and Research: Market research
    • Creative Strategy: Ecommerce Best Practices
    • Copywriting: Development of highly technical copy for all marketing collateral
    • Graphic Design: Creation of wireframes to showcase the visual identity
    • Web Development: Final website development and launch

UNIQUE ASPECTS

 

  • Large product catalog
  • In-depth strategic competitive research to identify cohesive strategies across marketing efforts moving forward
  • Development of corresponding launch campaign to digital advertising to drive sales

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Kryptek hunting gear e-commerce website shown on a laptop, tablet and two phones with the "Success starts with good gear" homepage

The FPW Difference

FPW Media is your fully integrated marketing partner. We make the impossible possible on a daily basis for our incredible clients. Our unique company structure allows us to perform all of our services in house with a critical eye for consistency and detail. From start to finish we are able to ensure the goals of our clients executed without compromise. If you can dream it, we can make it reality.

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