Outdoor Group Digital Advertising
Kryptek
Kryptek, a technical hunting clothing line built on tactical Military apparel attributes, approached FPW to update its digital advertising tactics and strategy. The project included an initial audit of Kryptek’s website and digital advertising efforts. FPW then implemented edits to the website content and digital ad content to improve overall digital advertising performance and website rankings.
This project began as a short-term effort to quickly update Kryptek’s SEO and digital advertising efforts. FPW optimized the H1’s, meta titles, and meta descriptions for Kryptek’s e-commerce pages. We then recommended creating additional short-form content for these pages to further bolster rankings over time. Additionally, FPW updated Kryptek’s product catalog and refreshed its Google and Meta shopping ads.
THE SCOPE
- Copywriting
- Visual asset creation
- Digital advertising
THE PROCESS
Using existing content provided by Kryptek, FPW optimized Kryptek’s digital advertising accounts across Google and Meta. Our efforts led to an increased Return on Ad Spend (ROAS) of up to 12x in less than one month. Additionally, SEO efforts led to improved search engine ranking for Kryptek’s e-commerce pages.
Services Used
THE RESULTS
Using existing content provided by Kryptek, FPW optimized Kryptek’s digital advertising accounts across Google and Meta. Our efforts led to an increased Return on Ad Spend (ROAS) of up to 12x in less than one month. Additionally, SEO efforts led to improved search engine ranking for Kryptek’s e-commerce pages.
The FPW Difference
FPW Media is your fully integrated marketing partner. We make the impossible possible on a daily basis for our incredible clients. Our unique company structure allows us to perform all of our services in house with a critical eye for consistency and detail. From start to finish we are able to ensure the goals of our clients executed without compromise. If you can dream it, we can make it reality.