Brand Refresh & Identity Development
Hayward Inn
In 2026, Hayward Inn partnered with FPW to refresh its brand and create a more cohesive experience for its updated target audience. The project extended beyond the logo, bringing a refreshed visual identity to life across digital platforms, marketing materials, branded merchandise, and photo and video production. From business cards and promotional items to the website and email campaigns, each touchpoint was designed to create a consistent, modern representation of the hotel and its guest experience.
THE SCOPE
- Brand Identity & Logo Refresh: Refined Hayward Inn’s visual identity to support its updated positioning while maintaining a recognizable connection to the property.
- Branded Materials & Collateral: Applied the refreshed identity across business cards, stickers, flyers, wayfinding signage, and other printed materials to create a consistent brand presence.
- Apparel & Promotional Merchandise: Extended the branding to hats, employee apparel, and other physical branded items, bringing the updated identity into everyday use.
- Website Design & Digital Experience: Modernized the hotel’s online presence with an updated website, intuitive navigation, and integrated booking functionality connected to its property management system.
- Email Marketing & Campaign Materials: Developed email campaigns and promotional assets to communicate hotel offerings and support ongoing marketing initiatives.
- Photo & Video Production: Created visual content to showcase the property, amenities, and overall guest experience while supporting the refreshed brand across marketing channels.
THE PROCESS
- Brand Alignment: Refined Hayward Inn’s visual identity to create a modern, cohesive look that reflects the property and its guest experience.
- Cross-Platform Application: Translated the refreshed branding across digital and physical touchpoints, including the website, email campaigns, business cards, hats, stickers, and promotional materials.
- Visual Content Development: Incorporated photo and video production to showcase the property, amenities, and atmosphere while supporting the updated brand direction.
- Consistent Brand Execution: Aligned design, marketing, and branded materials to establish a unified experience across customer interactions.
- Merchandise Development: Selected and adapted branded applications for hats, stickers, and other physical items, translating the refreshed identity into tangible brand touchpoints.
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THE RESULTS
FPW helped establish a more cohesive and modern brand experience across Hayward Inn’s customer touchpoints. By extending the refreshed identity across digital platforms, printed collateral, promotional merchandise, and visual content, the project created a consistent foundation for brand recognition, guest engagement, and future marketing efforts.
The FPW Difference
FPW Media is your fully integrated marketing partner. We make the impossible possible on a daily basis for our incredible clients. Our unique company structure allows us to perform all of our services in house with a critical eye for consistency and detail. From start to finish we are able to ensure the goals of our clients executed without compromise. If you can dream it, we can make it reality.