Alternative Energy Brand & Website Development
Buckeye Partners
FPW was selected by Buckeye Partners, an infrastructure and logistics company, to aid in their efforts to create a sub-brand that would house their alternative energy projects and investments.
Buckeye desired an entire brand identity to be created that not only encapsulated their existing brand and legacy, but somewhat stood apart, showing that not only do they have hundreds of years of experience in the infrastructure and logistics arena, but that they are innovators looking forward to the future as well.
THE SCOPE
Phase One: Brand Identity Creation
- Market research of demographics, customer behavior, segmentation, competitors strengths and weaknesses, industry benchmarks and success metrics to develop a strategic narrative for this new brand.
- Brand foundation building including development of mission & values, voice & tone, naming, and building of fonts, color and visual elements into a style guide to establish look and feel.
Phase Two: Website Build & Launch
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- Web development of a five page website that weaved together their established visual elements and other foundational pieces developed in phase one.
- Launch of created brand – BAES Infrastructure (Buckeye Alternative Energy Solutions) via their website.
TECHNICAL SCOPE
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- Strategy and Research: Market research
- Creative Strategy: Brand foundation
- Copywriting: Naming, mission & values development
- Graphic Design: Creation of style guide, logo, and overall establishment of brand look and feel
- Web Development: Final website development and launch
UNIQUE ASPECTS
- Establishment of narrative foundation to center all efforts around their branding development
- Creation of mood boards to collaborate effectively with client while establishing direction for look and feel
- Naming options and exercises to narrow in on what resonated most with the narrative foundation and overall client goals
- Design of wireframes prior to web development to ensure the look and feel fully captured the essence of that combination between Buckeye’s history in the industry and this new frontier they are establishing
Services Used
THE RESULTS
FPW began the project at the beginning of January 2023. Due to the client’s need to move swiftly, all assets were completed and ready for BAES Infrastructure’s successful launch on March 30, 2023. The end result successfully captured both references back to Buckeye’s long-standing experience, while also being able to exist as an independent force, that can stand alone on its branding and narrative foundation.
The FPW Difference
FPW Media is your fully integrated marketing partner. We make the impossible possible on a daily basis for our incredible clients. Our unique company structure allows us to perform all of our services in house with a critical eye for consistency and detail. From start to finish we are able to ensure the goals of our clients executed without compromise. If you can dream it, we can make it reality.