Clothing – Digital Campaign
Baker’s Boots
In January of 2019, the team at Baker’s Boots & Clothing approached FPW Media with the request to provide content and ongoing management of the Baker’s social accounts as well as select integrated email campaigns.
THE SCOPE
- Social Development Strategy
- Photography
- Social Media Management
- Event Management
- Email Campaigns
- Social Campaign Scheduling
Services Used
THE RESULTS
After a single month of creating sample content for the management team at Baker’s, our social team received approval to independently create and implement ongoing organic content. Since we began managing the Baker’s Instagram account, their number of followers has doubled. During our first month facilitating a new digital advertising campaign via social media platforms, we reduced their digital marketing spend by 50% and doubled their paid search revenue.
The Black Friday Email Campaign for 2019 reached a total of 5,000 individuals. This campaign was driven by increased efforts to bolster brand awareness via social media. Within 8 hours after sending the first email in this campaign on November 22nd, 2019 to over 1,000 recipients, we achieved a 39% open rate and 13% click rate—which is approximately 19% higher than the average open rate. The overall campaign achieved an average click rate of 10% and an average open rate of 34%. Our 2019 email campaign, which ran from November 22nd to December 2nd, saw a tripling of sales as compared with the same time period in 2018. During the month of November alone, sales increased over 112% compared to November of the previous year.
The FPW Difference
FPW Media is your fully integrated marketing partner. We make the impossible possible on a daily basis for our incredible clients. Our unique company structure allows us to perform all of our services in house with a critical eye for consistency and detail. From start to finish we are able to ensure the goals of our clients executed without compromise. If you can dream it, we can make it reality.