Clothing Black Friday Ad Campaign
Baker’s Boots
During Q4 2025, FPW Media supported Baker’s Boots’ digital advertising efforts across key promotional periods, including Black Friday and the OffMap sale. The campaign focused on driving sales and maximizing advertising efficiency through targeted media strategy and promotional creative.
THE SCOPE
- Digital Advertising & Targeting: Managed promotional advertising efforts with targeted audience strategies designed to drive conversions during high-volume sales periods.
- Creative & Graphic Design: Developed digital ad creative and promotional graphics to support Black Friday, Off Map, and other seasonal sales campaigns.
- Partnership: Supported their other agency in order to ensure email campaigns aligned with ads being rolled out.
Services Used
THE RESULTS
During the promotional period, Baker’s Boots generated $1.2 million in sales during Black Friday. Advertising efforts drove a 20.94% increase in orders from ads while decreasing overall ad spend by 0.23%, demonstrating improved order volume while maintaining efficient media investment.
The FPW Difference
FPW Media is your fully integrated marketing partner. We make the impossible possible on a daily basis for our incredible clients. Our unique company structure allows us to perform all of our services in house with a critical eye for consistency and detail. From start to finish we are able to ensure the goals of our clients executed without compromise. If you can dream it, we can make it reality.