Brand & Website Development
OneH2
OneH2, a hydrogen technology and retail fuel company, was looking to better articulate its brand and capture attention within its market space through strategic and comprehensive marketing techniques.
FPW partnered with OneH2 and set out to be a strategic and comprehensive marketing partner to fulfill their needs, including marketing strategy, brand building, asset library building, development of revised marketing collateral, full revision of website and online presence along with ongoing marketing support including PR.
THE SCOPE
Phase One: Brand Identity Creation
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- Market research of demographics, customer behavior, segmentation, competitors strengths and weaknesses, industry benchmarks and success metrics to develop a strategic narrative for this new brand.
- Brand foundation building including development of mission & values, voice and tone, naming, and building of a fonts, color and visual elements into a style guide to establish look and feel.
Phase Two: Website Build
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- Web development of a five page website that weaved together their established visual elements and other foundational pieces developed in phase one.
Phase Three: Launch & Promotion
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- Development of a strategic plan for promotion and launch of the website including coordinating messaging, channels and distribution tactics along with ensuring all efforts were tied to a measurable metric.
TECHNICAL SCOPE
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- Strategy and Research: Market research
- Creative Strategy: Brand foundation
- Copywriting: Development of highly technical copy for all marketing collateral
- Graphic Design: Creation of style guide, logo, and overall establishment of brand look and feel
- Web Development: Final website development and launch
- Social & Online Campaigns: Planning and execution of promotional content across channels
- Photography & Video Production: Creation of photo and video assets for website and other marketing materials
Brand
Services
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Services Used
UNIQUE ASPECTS
- In-depth strategic competitive research to identify cohesive strategies across marketing efforts moving forward
- Creation of multiple assets across design and film to establish overall brand identity, website content and overall marketing collateral moving forward
- Development of corresponding launch campaign to promote awareness
- Creation of highly technical white papers and blogs to effectively communicate OneH2’s operations and equipment solutions
The FPW Difference
FPW Media is your fully integrated marketing partner. We make the impossible possible on a daily basis for our incredible clients. Our unique company structure allows us to perform all of our services in house with a critical eye for consistency and detail. From start to finish we are able to ensure the goals of our clients executed without compromise. If you can dream it, we can make it reality.