DOD Initiative X Highlight Video
Department of Defense
FPW was awarded the bid to produce creative media content for Initiative X, an active R&D, T&E, and procurement program under development by the Department of Defense and various civilian institutions. Due to the sensitive nature of this program specific terminology cannot be disclosed.
The DOD sought an informative, but engaging, visual asset to serve as an “elevator pitch” for the program – replacing an existing multi-hour Powerpoint presentation. FPW Media’s goal was to create a dynamic 3-5 minute highlight video that conveyed, with extreme accuracy, the mission of Initiative X: to bring warfighter training and readiness into the 21st century by linking geographically separated units through dedicated hardware and software.
THE SCOPE
- Comprehensive research of existing & legacy military training infrastructure
- Location scouting and detailed program indoctrination
- Concept, treatment, and storyboard development
- DOD evaluation of FPW personnel
- Video production at a secure facility
- Screening and safeguarding of confidential media captured by FPW
- Delivery with vetting & approval by DOD public affairs
THE PROCESS
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- Pre-Production: Research, treatment & storyboard conceptualization, scripting, casting, location scouting
- Production: 3 Days of Production: Director/Producer, DP, 1st AC, & Grip
- Post-Production: 450+ Man-hours of video editing, 3D modeling, visual effects work, and audio mastering
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THE RESULTS
This project was an enormous undertaking for FPW Media, and pushed our pre-production, production, and editing capabilities to the extremes. With close coordination and transparency with DOD officials and civilian partners, FPW Media was able to deliver, with near-100% faithfulness, on the proposed concepts (3-5 minute highlight video, and accompanying teaser). The final products continue to serve as a high water mark for our client’s internal marketing efforts, which necessitates the presentation of this content to flag officers and in Congressional hearings.
The FPW Difference
FPW Media is your fully integrated marketing partner. We make the impossible possible on a daily basis for our incredible clients. Our unique company structure allows us to perform all of our services in house with a critical eye for consistency and detail. From start to finish we are able to ensure the goals of our clients executed without compromise. If you can dream it, we can make it reality.