Brand Sentiment Survey & Report
Papé
Papé, an Oregon-based capital equipment provider with over 160 locations across nine states in the Western U.S., turned to FPW Media to conduct a multi-year brand sentiment analysis across their customer base and beyond to quantify key characteristics of the brand and how the public perceives the company. This survey and corresponding analysis serves as a basis for ongoing brand strategy and offers guidance on critical areas of opportunity for the client.
THE SCOPE
- Brand Sentiment Survey Creation: FPW created an interactive survey for participants to answer questions related to the Papé brand and their interactions with the company.
- Analysis of Survey Responses: Following the allotted response collection timeframe, data was analyzed for patterns, ongoing trends, and comparisons to year-over-year data.
- Report Validation: To ensure ethical and factual data analysis was completed, FPW worked with a reputable Data Science professor to validate our findings.
- Report Generation: Our data analysis team’s findings were compiled into a high-quality, polished report to be presented to the Papé Board of Directors. This report included data as well as contextual information and recommendations for continued brand sentiment improvement over the multi-year project phase.
THE PROCESS
- Data Analysis: Our team conducted robust analysis of the 1000+ annual responses to quantify key metrics including NPS, Brand Satisfaction, and Cross-Operating Company awareness.
- Survey Creation & Copy: Crafted clear, engaging survey questions that align with Papé’s brand voice, with an emphasis on posing ethically worded questions that were not misleading or biased.
- Report Design: Crafted a visually branded booklet of the report, with visually engaging data charts, imagery, and easy to follow recommendations.
- Strategy Development: Ongoing brand strategy recommendations were provided by FPW’s Brand Strategy team to capitalize on the findings of the report to make measurable brand sentiment improvements each year.
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THE RESULTS
The ongoing Brand Sentiment research conducted by FPW Media, in collaboration with data-informed strategy recommendations, has resulted in a year-over-year increase in Brand Satisfaction and Operating Company Awareness, expanding Papé’s end-to-end solutions offerings and increasing name recognition across their multi-state territory. By creating a strategy to leverage quantitative data for ongoing marketing efforts, Papé has grown their customer satisfaction and retention on an annual basis.
The FPW Difference
FPW Media is your fully integrated marketing partner. We make the impossible possible on a daily basis for our incredible clients. Our unique company structure allows us to perform all of our services in house with a critical eye for consistency and detail. From start to finish we are able to ensure the goals of our clients executed without compromise. If you can dream it, we can make it reality.