Frequently Asked Questions
Marketing can get complicated. Working with your agency shouldn’t.
What is FPW Media?
FPW Media is a fully integrated creative and marketing partner built around three connected
divisions: Brand, Films, and Merch. Together, our teams bring strategy, creative, production,
technology, and physical execution under one roof to help brands solve challenges, connect
with audiences, and drive meaningful results.
What does “Un-Agency” mean?
It means we were built to work differently.
FPW was created to eliminate many of the unnecessary barriers, handoffs, and silos found in traditional agency models. Our teams work together across disciplines, keeping strategy and execution connected from the first idea through the finished product.
The result is a more streamlined partnership built around communication, collaboration, and getting great work out into the world.
FPW was created to eliminate many of the unnecessary barriers, handoffs, and silos found in traditional agency models. Our teams work together across disciplines, keeping strategy and execution connected from the first idea through the finished product.
The result is a more streamlined partnership built around communication, collaboration, and getting great work out into the world.
What services does FPW offer?
Our Brand Division handles strategy, digital marketing, media buying, SEO/AIO, graphic
design, web design, social media, copywriting, AI, and more.
Our Films Division creates videography, photography, 3D rendering, virtual reality, and other visual storytelling experiences.
Our Merch Division brings brands into the physical world through apparel, signage, print, promotional products, events and trade shows, experiential marketing, vehicle graphics, kitting and gifting, and custom fabrication.
Because our teams work together, those capabilities can also be combined into larger, fully integrated campaigns and experiences.
Our Films Division creates videography, photography, 3D rendering, virtual reality, and other visual storytelling experiences.
Our Merch Division brings brands into the physical world through apparel, signage, print, promotional products, events and trade shows, experiential marketing, vehicle graphics, kitting and gifting, and custom fabrication.
Because our teams work together, those capabilities can also be combined into larger, fully integrated campaigns and experiences.
Do we have to use all of FPW’s services?
No two businesses need exactly the same thing. We start with your goals and build the right mix
of strategy, creative, production, digital, and merchandise around what you’re trying to
accomplish.
That could mean solving a specific challenge or bringing multiple FPW teams together for a larger initiative. Either way, the solution starts with what makes sense for your business.
That could mean solving a specific challenge or bringing multiple FPW teams together for a larger initiative. Either way, the solution starts with what makes sense for your business.
What industries does FPW work with?
Our experience spans organizations of different sizes and industries, including manufacturing,
automotive and trucking, hospitality, retail and product, nonprofit, healthcare, military and law
enforcement, agriculture, and timber.
More important than fitting into a specific category is understanding how your business actually works. We take the time to learn your audiences, challenges, buying cycles, goals, and industry realities before recommending a path forward.
More important than fitting into a specific category is understanding how your business actually works. We take the time to learn your audiences, challenges, buying cycles, goals, and industry realities before recommending a path forward.
Do you work with clients outside Oregon?
Absolutely. FPW is headquartered in Springfield, Oregon, but our client partnerships extend well
beyond the Pacific Northwest. We currently work with clients across multiple time zones and are
built to collaborate with organizations wherever they do business.
How involved will we be in the process?
It’s your brand, so collaboration matters.
We believe in direct communication, clear expectations, and rapid iteration throughout the process. Our integrated structure also means our internal teams communicate with one another, reducing unnecessary handoffs and helping keep everyone moving toward the same goal.
You’ll know where the project stands, what comes next, and how the work connects back to your objectives.
We believe in direct communication, clear expectations, and rapid iteration throughout the process. Our integrated structure also means our internal teams communicate with one another, reducing unnecessary handoffs and helping keep everyone moving toward the same goal.
You’ll know where the project stands, what comes next, and how the work connects back to your objectives.
Do we own the work FPW creates for us?
Yes. You own 100% of the assets we create on your behalf.
We believe the work created for your organization should belong to your organization.
How does FPW protect confidential information?
Client confidentiality is taken seriously across FPW.
Employees and contractors sign non-disclosure agreements, and safeguards are used to protect sensitive client and account information. In situations where FPW works with competing companies, internal separation measures can also be established to keep account information appropriately protected.
Employees and contractors sign non-disclosure agreements, and safeguards are used to protect sensitive client and account information. In situations where FPW works with competing companies, internal separation measures can also be established to keep account information appropriately protected.
Can FPW handle both digital and physical marketing?
That’s one of our biggest strengths.
We can build the digital campaign that generates attention, create the photography and video that tell the story, design the landing page that converts interest, produce the signage for the event, fabricate the display, wrap the vehicle, and put the brand on the apparel your team is wearing.
Keeping those capabilities connected helps create a more consistent brand experience across every touchpoint.
We can build the digital campaign that generates attention, create the photography and video that tell the story, design the landing page that converts interest, produce the signage for the event, fabricate the display, wrap the vehicle, and put the brand on the apparel your team is wearing.
Keeping those capabilities connected helps create a more consistent brand experience across every touchpoint.
How does FPW use artificial intelligence?
We see AI as a force multiplier, not a substitute for strategy, creativity, or expertise.
Our teams explore practical ways AI and emerging technologies can make marketing, content development, visualization, and production more effective and efficient. The goal is always the same: use the right tools to create better work and move your business objectives forward.
Our teams explore practical ways AI and emerging technologies can make marketing, content development, visualization, and production more effective and efficient. The goal is always the same: use the right tools to create better work and move your business objectives forward.
Can you handle unusual or highly custom projects?
Bring them on.
FPW was built around finding ways to make ambitious ideas possible. Because strategy, design, film, production, merchandising, and fabrication expertise all exist within the same organization, we can approach unconventional challenges from multiple angles and determine how to turn an idea into something real.
The bigger the challenge, the better.
FPW was built around finding ways to make ambitious ideas possible. Because strategy, design, film, production, merchandising, and fabrication expertise all exist within the same organization, we can approach unconventional challenges from multiple angles and determine how to turn an idea into something real.
The bigger the challenge, the better.