Monthly Crane Auction Campaigns
Jeff Martin Auctioneers
In 2026, Jeff Martin Auctioneers expanded its offerings with a dedicated crane division and monthly crane auctions. Through an ongoing retainer partnership, FPW Media provides continued strategic and creative support to build brand awareness, promote upcoming auctions, and connect qualified buyers with specialized equipment. Combining campaign strategy, equipment-focused content, and coordinated digital marketing, FPW supports each auction from initial promotion through bidder registration and auction day.
THE SCOPE
- Campaign Strategy: Developed marketing direction to position Jeff Martin Auctioneers within the crane and heavy equipment market.
- Copy & Content Development: Created auction-specific messaging highlighting equipment and key sale details.
- Art Direction & Graphic Design: Designed campaign assets featuring equipment imagery, consistent branding, and clear calls to action.
- Digital Marketing & Paid Advertising: Coordinated digital promotion to increase auction visibility and drive catalog views and registrations.
- Video Production: Created visual content to showcase equipment and support campaign promotion.
THE PROCESS
- Strategic Planning: Aligned campaign messaging and promotion with each auction’s inventory and objectives.
- Creative Development: Produced tailored graphics, copy, and visual content for each monthly launch.
- Campaign Execution: Coordinated digital advertising and promotional efforts to reach prospective buyers and encourage registration.
Services Used
THE RESULTS
Through its ongoing partnership with Jeff Martin Auctioneers, FPW Media has supported 14 unique crane auctions, contributing to millions in sales. For the October auction campaigns, LinkedIn generated more than 1 million impressions and nearly 20,000 clicks for Bay Crane, while Google Ads delivered more than 2,300 clicks. Industry publication placements across both auctions added more than 2,600 clicks. This continued, retainer-based approach allows FPW to maintain consistent marketing support, adapt campaigns to each auction, and build momentum across recurring launches.
The FPW Difference
FPW Media is your fully integrated marketing partner. We make the impossible possible on a daily basis for our incredible clients. Our unique company structure allows us to perform all of our services in house with a critical eye for consistency and detail. From start to finish we are able to ensure the goals of our clients executed without compromise. If you can dream it, we can make it reality.