Large Equipment Dealer Online Store Development
Papé
FPW Media developed and manages a custom internal e-commerce store for Papé Group to streamline branded merchandise ordering and distribution across its extensive employee network. The platform supports inventory management, product photography, video production, and fulfillment while helping maintain brand consistency and reducing the workload on Papé’s Marketing Team.
THE SCOPE
- Streamline an inefficient and inconsistent merchandise sourcing and distribution process.
- Improve brand consistency across merchandise and branded products.
- Support merchandise needs across a large employee network.
- Reduce the administrative burden on Papé’s Marketing Team.
- Improve production turnaround times and inventory availability.
THE PROCESS
- Custom-built and manages an internal e-commerce merchandise store.
- Provides product photography, video production, and graphic design.
- Maintains onsite inventory to support faster fulfillment and production.
- Integrates on-demand printing and merchandise fulfillment capabilities.
- Updated the store’s CMS, UI, and UX to improve usability and backend performance.
- Coordinates production and tradeshow fulfillment to support broader marketing initiatives.
Brand
Services
Services Used
THE RESULTS
The site has been active for approximately two years, features 145 items, serves over 3,500 employees and has processed more than 1,500 orders. FPW has vastly improved lead times given onsite inventory and production. FPW currently inventories over sixty-five finished SKUs and $3,500 worth of blank backstock while reserving production blocks for same-day production. The FPW team recently updated the store CMS, UI, and UX to improve the user-experience, increase back-end performance, and include integration of on-demand printing and fulfillment capabilities. The FPW team has worked hard to make PMS more than an e-commerce store – it’s also a tool for the Pape Marketing Team.
The FPW Difference
FPW Media is your fully integrated marketing partner. We make the impossible possible on a daily basis for our incredible clients. Our unique company structure allows us to perform all of our services in house with a critical eye for consistency and detail. From start to finish we are able to ensure the goals of our clients executed without compromise. If you can dream it, we can make it reality.