Timber Products Multi Channel Ad Campaign
Timber Products
TP Trucking sought to enhance their recruitment efforts, so we were tasked with developing and implementing a multi-channel digital marketing strategy to effectively reach and attract top talent.
THE SCOPE
- Copy Generation
- Digital Marketing
- Web Development
- Brand Development
- Art Direction + Graphic Design
- Market Research & Strategic Direction
Services Used
THE RESULTS
To support TP Trucking’s recruitment goals, we executed a comprehensive digital marketing campaign that included landing page development, Facebook and Instagram remarketing, and Google Ad campaigns. We also utilized platforms like YouTube, Pandora, and Spotify for video ads, along with job recruiting sites and geolocal targeting through Craigslist, Indeed, and ZipRecruiter to maximize outreach.
We achieved over 10% market share growth in all targeted areas, with some markets experiencing increases of up to 40%. Additionally, within one week, we attracted five highly qualified candidates for a unique construction industry position, resulting in a successful hire within two weeks.
The FPW Difference
FPW Media is your fully integrated marketing partner. We make the impossible possible on a daily basis for our incredible clients. Our unique company structure allows us to perform all of our services in house with a critical eye for consistency and detail. From start to finish we are able to ensure the goals of our clients executed without compromise. If you can dream it, we can make it reality.