Website Development
JCK Restaurants
JCK Restaurants enlisted FPW to create a new website, as their previous site felt outdated and didn’t fully reflect their brand and services. We created and executed a comprehensive plan that resulted in a beautiful, clean, functional website.
THE SCOPE
- Phase One: Strategy and Research Market research including demographics, customer behavior, segmentation, competitors strengths and weaknesses, industry benchmarks and success metrics important to establish the online profile of the venerable Northwest business.
- Phase Two: Website Build Web development of a multi page website that weaved together their established visual elements and other foundational pieces developed in phase one.
- Phase Three: Launch & Promotion Development of a strategic plan for promotion and launch of the website including coordinating messaging, channels and distribution tactics along with ensuring all efforts were tied to a measurable metric.
TECHNICAL SCOPE
- Strategy and Research: Market research
- Creative Strategy: Brand foundation
- Copywriting: Development of highly technical copy for all marketing collateral
- Graphic Design: Creation of wireframes to showcase the visual identity
- Web Development: Final website development and launch
UNIQUE ASPECTS
- Photography & Video Production: Creation of photo and video assets for website and other marketing materials
- In-depth strategic competitive research to identify cohesive strategies across marketing efforts moving forward
- Creation of multiple assets across design and film to establish overall brand identity, website content, and overall marketing collateral moving forward
- Development of a corresponding launch campaign to promote awareness
Brand
Services
Services Used
The FPW Difference
FPW Media is your fully integrated marketing partner. We make the impossible possible on a daily basis for our incredible clients. Our unique company structure allows us to perform all of our services in house with a critical eye for consistency and detail. From start to finish we are able to ensure the goals of our clients executed without compromise. If you can dream it, we can make it reality.