Virtual Showroom & Thought Leadership Development
Hyster
Hyster and FPW have a long standing partnership that has resulted in the creation of many unique and large scale marketing initiatives, including the creation of virtual showrooms. These virtual showrooms enable potential customers to virtually explore every aspect of their desired piece of machinery in a 3D interactive environment, along with videos and hot spots providing further detailed product information.
In addition, as Hyster has begun to enter their new frontier in alternative energy, FPW has worked in tandem to ensure that Hyster is positioned as a thought leader for electrification and alternative energy across the various industries that they serve. We have assisted in the creation of a foundational strategy that aims to ensure that when customers are looking to make these changes in their operations, they look to Hyster as both their solution provider and an overall resource as the authority in this arena.
THE SCOPE
- Virtual Showroom – Big Truck
- Creation of a virtual showroom to showcase Hyster’s big truck offerings in a VR space with 3D modeling and traditional film work to provide even further information about the equipment.
- Move Ahead Monday – Thought Leadership Development
- As a piece of the thought leadership development in the electrification space, FPW produced an electrification webinar for their educational series Move Ahead Monday, featuring multiple speakers that addressed a variety of topics across electrification and resulted in an engaging and educational piece that furthers them along this new frontier.
TECHNICAL SCOPE
- Virtual Showroom – Big Truck
- Creative Strategy
- 3D Modeling
- Video Production
- Graphic Design
- Web Development
- Move Ahead Monday Electrification Webinar
- Strategy & Research
- Copywriting
UNIQUE ASPECTS
- Virtual Showroom – Big Truck
- Individual videos produced for each carriage to allow the customer an in-depth experience
- 3D modeling of all assets
- Move Ahead Monday Electrification Webinar
- Development of content in alignment with thought leading narrative foundation set forth
Brand
Services
Services Used
THE RESULTS
FPW successfully created a Virtual Showroom highlighting the selected equipment, including multiple points of view from all around the machine that you can move to, to see different angles/features, “hotspots” that allow you to get a closer look at specific features of the machine and videos of each carriage providing detailed information.
The Move Ahead Monday Electrification Webinar was also a success, the end result being a 45 minute educational video that adds to the foundation of Hyster as a thought leader in the electrification and alternative energy realm. FPW continues to work with Hyster to bolster their efforts in electrification thought leadership.
The FPW Difference
FPW Media is your fully integrated marketing partner. We make the impossible possible on a daily basis for our incredible clients. Our unique company structure allows us to perform all of our services in house with a critical eye for consistency and detail. From start to finish we are able to ensure the goals of our clients executed without compromise. If you can dream it, we can make it reality.