Tourism & Destination Marketing
Clackamas County Travel
Clackamas County Travel, an Oregon tourism initiative, serves a diverse audience of local adventurers, out-of-state visitors, and regional travelers seeking natural beauty and recreational experiences in the Mt. Hood Territory near Portland.
In late 2024, CCT partnered with FPW Media to revitalize its digital footprint and address critical website performance and SEO issues that limited the site’s visibility in search engines and overall usability.
The result: a transformed, user-focused website designed to attract more organic traffic and better serve the community and visitors alike.
THE SCOPE
- Comprehensive SEO & Technical Audit: Conducted a thorough technical and content audit using a suite of industry-leading tools to diagnose performance gaps, accessibility issues, and structural SEO weaknesses.
- Keyword Strategy & Content Optimization: Researched and targeted local, long-tail, and seasonally-relevant keywords to align with regional tourism interests, using content to improve authority and search engine visibility.
- Technical SEO Improvement: Resolved site speed bottlenecks, duplicate content issues, and mobile accessibility problems to improve overall search engine performance and user experience.
- Backlink Strategy & Monitoring: Audited backlink toxicity, identified opportunities for high-quality inbound links, and established a roadmap for improving site backlink profile.
- Ongoing SEO Performance Reporting: Implemented Google Analytics, Google Search Console, and Looker Studio dashboards to track keyword performance, traffic growth, and user engagement.
UNIQUE ASPECTS
- Public-Sector Optimization Strategy: Tailored the SEO strategy with a clear understanding of the nuances of the public sector, especially with regard to accessibility standards, transparency expectations, and the need to balance local community relevance with broader appeal.
- Localized Content With Community Emphasis: Expanded CCT’s content library to better represent Clackamas County’s unique geography and recreational offerings—ranging from Mt. Hood ski adventures to lesser-known waterfalls and seasonal events. New itineraries and blogs improved both visitor engagement and keyword saturation.
- Data-Driven Action Plan: Combined monthly audits, keyword rank tracking, content performance analysis, and competitor benchmarking into an actionable SEO roadmap. Action items were informed by data and tailored for ongoing improvement and iteration—not just one-time fixes.
Services Used
THE RESULTS
Since launching the engagement in November 2024, FPW has brought about measurable, sustained growth and improvement in CCT’s SEO profile:
- +13-point increase in site health score
- Significant page speed improvement for enhanced user experience
- Mobile accessibility overhaul, increasing usability scores across devices
- Elimination of 130+ instances of duplicate content, title tags, and metadata issues
- Content optimization for E-E-A-T, ensuring accuracy and trustworthiness
- Increased visibility, with 366 high-performing keywords in the Top-3 search positions
- Improved semantic structure, improving crawlability and user experience
Clackamas County Travel’s success demonstrates that public sector organizations can benefit greatly from focused SEO strategy and implementation—especially when aligned with accessibility, transparency, and community engagement goals.
By addressing technical SEO issues, modernizing for mobile performance, and optimizing content for regional relevance, FPW Media helped transform a CCT into a high-performing public asset.
The FPW Difference
FPW Media is your fully integrated marketing partner. We make the impossible possible on a daily basis for our incredible clients. Our unique company structure allows us to perform all of our services in house with a critical eye for consistency and detail. From start to finish we are able to ensure the goals of our clients executed without compromise. If you can dream it, we can make it reality.