National Championship Bracket Wall
Big Ten
In 2025, FPW Media was brought in to fabricate a custom interactive bracket wall for the 1896 Club, a university-affiliated suite experience at the NCAA Finals inside Lucas Oil Stadium. The piece was designed as a premium, interactive basketball display where diamond-covered basketballs, each featuring a team logo, could be moved through the bracket as winners and losers were determined throughout the event.
THE SCOPE
- Custom event fabrication
- Interactive bracket wall production
- Freestanding display construction
- Printed wood wall panels
- Dimensional logo and side branding
- Removable bracket elements
- Integrated lighting
- Transport-ready structural design
TECHNICAL SCOPE
- Fabrication: Built the full 8×9’ freestanding wall structure from scratch using 3/4-inch Baltic birch framing and furniture-style pocket-hole construction.
- Branding Elements: Printed and installed the side logos and fabricated the interior 1896 Club logo panel using ACM.
- Bracket System: Fabricated the blue bracket lines to mimic metal, which were stud-mounted and designed to be removable so the wall could be separated for transport.
- Lighting Integration: Added COB lighting around the interior of the structure and behind the brushed aluminum sign element to create depth and visibility within the suite environment.
- Structural Engineering: Designed the wall as a freestanding installation that could split into two sections for transport, using latches, releases, and electrical disconnects to support assembly and reassembly.
- Event Functionality: Built the display to support interactive use, allowing the diamond-covered team basketballs to move through the bracket as the tournament results advanced.
Services Used
THE RESULTS
FPW successfully fabricated the custom interactive bracket wall for the 1896 Club suite at Lucas Oil Stadium during the 2025 NCAA Finals. The final display created a premium branded focal point within the suite while allowing the bracket to evolve throughout the event as teams advanced.
The project demonstrated FPW’s ability to take a provided visual concept and engineer it into a complete physical installation, balancing finish quality, interactivity, lighting, transport logistics, and on-site assembly requirements for a high-profile sporting event.
The FPW Difference
FPW Media is your fully integrated marketing partner. We make the impossible possible on a daily basis for our incredible clients. Our unique company structure allows us to perform all of our services in house with a critical eye for consistency and detail. From start to finish we are able to ensure the goals of our clients executed without compromise. If you can dream it, we can make it reality.