Leather Panels
American Tradework
In August of 2025, American Tradework brought FPW Media PDX into a large-scale interior buildout for Hoskinson Health and Wellness Center, a private hospital in Wyoming. The project required laser engraving a series of large-format vegan leather panels with custom Wyoming-themed artwork for installation throughout the facility.
THE SCOPE
- Custom Wyoming-themed artwork concept to execution
- Photo conversion to realistic B&W
- Large-format laser engraving
- 20-hour per day production
- Production file setup & dithering
- Over 1,000 hours of machine time
- High-volume specialty material process development & production
UNIQUE ASPECTS
- Very few companies in the Northwest have the large-format laser capacity required to engrave panels of this size.
- FPW was responsible for both the artwork development and the technical engraving process, turning broad thematic direction into production-ready visual assets.
- The vegan leather material required extensive testing due to heat sensitivity, movement, warping, and contraction during engraving.
- Later panels arrived unmounted, requiring FPW to create a custom carrier sheet process before production could begin.
- Production ran approximately 20+ hours per day to meet the project schedule.
- Individual panels required significant machine time, ranging from approximately 4 hours to 16 hours depending on artwork complexity.
Services Used
THE RESULTS
FPW successfully produced and engraved more than 100 large-format vegan leather panels for installation at Hoskinson Health and Wellness Center. FPW met the required timeline despite material challenges caused by leather that arrived months late from the vendor.
The finished panels created a consistent Wyoming-inspired branded interior experience throughout the hospital and were received with a strong positive response. The project also established a production path for future phases, with additional panels expected as the buildout continues.
The FPW Difference
FPW Media is your fully integrated marketing partner. We make the impossible possible on a daily basis for our incredible clients. Our unique company structure allows us to perform all of our services in house with a critical eye for consistency and detail. From start to finish we are able to ensure the goals of our clients executed without compromise. If you can dream it, we can make it reality.