Monument Signs
Sierra Pacific / Seneca
Beginning in 2018, FPW Media partnered with Seneca, now Sierra Pacific to design, engineer, fabricate, and install large-format monument signage for its Eugene, Oregon facilities. The original project expanded over time to include larger sign structures, additional locations, ongoing rebuilds, maintenance, and log yard signage.
THE SCOPE
- Monument sign design
- Brand standards development
- Engineering and permitting
- Large-format exterior fabrication
- Illuminated sign fabrication
- Double-sided sign construction
- Crane-assisted installation
- Ongoing rebuilds and maintenance
TECHNICAL ASPECTS
- Design: Created the original monument sign design for Seneca, establishing the visual direction for future facility signage.
- Engineering: Managed structural engineering spec for a large-format monument sign 35 feet tall, including all specific requirements for hardware, steel thickness, and overall sign construction.
- Permitting: Coordinated permitting with the city, including complex site considerations related to right-of-way and railroad-adjacent locations. Stamped drawings were required as part of the approval process.
- Sign Construction: Fabricated the sign structures using steel framing with aluminum skin to support exterior durability, scale, and long-term performance.
- Woodgrain Cladding: Produced the wood-look vertical cladding using aluminum panels wrapped with a specific 3M vinyl selected for its realistic and consistent woodgrain appearance.
- Illuminated Graphics: Built the sign faces using painted and cut aluminum components, with internal lighting showing through white polycarbonate for the illuminated logo and lettering.
- Installation: FPW install from overseeing VacEx and placing rebar to crane-assisted placement and final assembly.
Services Used
THE RESULTS
FPW successfully designed, engineered, permitted, fabricated, and installed large-format illuminated monument signs for Seneca and continued support through the company’s rebrand to Sierra Pacific. The signs remain in service, and the custom woodgrain cladding solution has held up extremely well in exterior conditions.
The project demonstrates FPW’s ability to deliver full-service exterior signage programs at scale, combining design, structural coordination, specialty material development, large-format fabrication, crane-assisted installation, and ongoing maintenance for industrial facility environments.
The FPW Difference
FPW Media is your fully integrated marketing partner. We make the impossible possible on a daily basis for our incredible clients. Our unique company structure allows us to perform all of our services in house with a critical eye for consistency and detail. From start to finish we are able to ensure the goals of our clients executed without compromise. If you can dream it, we can make it reality.